Category: Performance

I’ve spent nine years un-breaking sites, and if there is one thing that makes my skin crawl, it’s the way people treat performance like a magic...

I’m currently staring at a client’s site that looks like a masterpiece in the browser, but according to PageSpeed Insights, it’s a complete...

I spent three hours last Tuesday digging through a client's "optimized" site, only to find that their precious performance plugin was actually...

I’ve spent nine years un-breaking sites that people thought were "broken" when, in reality, they were just suffocating under a pile of unoptimized...

I just spent three hours unravelling a "premium" client site that was essentially a graveyard of 5MB JPEGs masquerading as hero banners. It’s the...

I was staring at a PageSpeed Insights report last Tuesday that looked more like a crime scene than a performance audit, and the culprit was as...

I’ve spent the last nine years un-breaking sites that were perfectly fine until someone decided they needed a "revolutionary" page builder and...

Stop treating your performance optimization like a game of whack-a-mole with expensive plugins. I’ve spent nine years un-building client sites, and...

I was staring at a client’s dashboard last Tuesday, nursing a lukewarm coffee, when I realized I was looking at a digital graveyard. They’d paid...

I spent three hours last Tuesday staring at a PageSpeed Insights score that looked like a crime scene, all because some "all-in-one" optimization...