Category: Performance

I’ve spent nine years un-breaking things that should never have been broken in the first place. Most of the time, when a client comes to me crying...

I’ve spent nine years un-breaking sites that people thought were "broken" simply because they didn't understand the architecture they’d inherited....

I spent three hours last Tuesday staring at a client’s backend, watching a single product page take six seconds to load because they’d insisted on a...

I’ve spent nine years cleaning up the digital equivalent of a crime scene, and most of them start the same way: a developer swearing their site...

I spent three hours last Tuesday staring at a Lighthouse score that looked like a crime scene, all because a client insisted on a "premium"...

I’ve spent nine years cleaning up the digital equivalent of a structural collapse, usually because someone thought "scaling" meant "throwing money...

I’ve spent nine years cleaning up the digital equivalent of a landfill, and most of it comes from people who think "optimization" is just a plugin...

I’ve spent nine years un-breaking client sites, and if there is one thing I’ve learned, it’s that most people approach performance like they’re...

I’ve spent nine years cleaning up the digital equivalent of a structural collapse, usually because someone thought a "premium" page builder was a...

Everyone loves to tell you that the secret to learning how to handle traffic spikes is to just throw more money at a massive, enterprise-grade cloud...