Category: Performance

I spent three hours last Tuesday staring at a PageSpeed Insights report, chasing a green score for a client who didn't even care about their LCP....

I spent three hours yesterday digging through a client’s site, only to find a bloated, "optimized" plugin that was actually just a graveyard of...

I spent three hours last Tuesday staring at a broken checkout page because someone thought "just adding a small plugin" was a low-risk move. It’s...

I’ve spent nine years un-breaking things that people thought were "fine," and if there is one thing I’ve learned, it’s that most people treat a...

I was staring at a client’s backend last Tuesday—one of those bloated, heavy-handed builds I keep in my "horror story" folder—and it hit me again....

Stop trying to bury your clients in PageSpeed Insights screenshots and colorful bar graphs like they’re some kind of data scientists. Most people...

Stop buying every "speed optimization" plugin that hits your dashboard like a desperate infomercial. Most people approach site speed like they're...

Stop paying for "comprehensive performance reports" that just spit out a hundred red dots and leave you staring at a screen wondering what the hell...

I was staring at a client’s site last Tuesday—one of those "modern" builds that felt like it was held together by sheer willpower and too many...

I spent three hours last Tuesday staring at a Chrome DevTools tree that looked less like a website and more like a digital landfill. I had just...