Everyone loves to tell you that the secret to learning how to handle traffic spikes is to just throw more money at a massive, enterprise-grade cloud...
Latest posts
I was elbow-deep in a client’s backend last Tuesday—the kind of site that feels like it was built by someone who hates their own users—when I...
Stop looking for a magic "one-click" plugin to solve your problems. I’ve spent nine years inheriting sites where some "expert" promised a miracle,...
I spent three hours last Tuesday digging through the wreckage of a client’s site—a bloated mess of "all-in-one" plugins that had turned their simple...
I’ve spent nine years un-building client sites, and if I see one more "optimization plugin" that promises to magically fix a bloated site while...
I just spent three hours untangling a "premium" site that was choking on its own breath, all because the client thought a $200 plugin could fix a...
I’ve spent nine years un-breaking sites that people thought were "fine" until they realized why they were crawling. Most of the time, the culprit...
I’ve spent nine years cleaning up the digital equivalent of a crime scene, and if there is one thing I’ve learned, it’s that most people treat...
I spent three hours last Tuesday untangling a client’s SEO disaster, only to realize they’d been letting WordPress make every single structural...
I was digging through a client’s site last week—one of those "Frankenstein" builds I keep in my folder of shame—and I saw it again: a massive,...