Category: WordPress

I’ve spent nine years un-building client sites, and if I see one more "optimization plugin" that promises to magically fix a bloated site while...

I’ve spent nine years un-breaking sites that people thought were "fine" until they realized why they were crawling. Most of the time, the culprit...

I spent three hours last Tuesday untangling a client’s SEO disaster, only to realize they’d been letting WordPress make every single structural...

I’ve spent nine years unravelling the digital wreckage left behind by "easy" solutions, and nothing frustrates me more than the myth that you need a...

I once inherited a client site where the "marketing intern" had full administrator access, which is essentially the digital equivalent of handing a...

I still have a digital graveyard of "emergency" support tickets from three years ago, most of which boil down to a single, heartbreaking sentence:...

I’ve spent nine years un-building client sites that were bloated by "all-in-one" solutions, and if there is one thing that makes my skin crawl, it’s...

I spent three hours yesterday untangling a client's site that had been bloated by a "drag-and-drop" page builder that essentially turned their CSS...

I spent three hours yesterday unpicking a client’s "custom" layout only to realize they’d essentially built a digital Frankenstein using five...

I spent three hours last Tuesday staring at a loading spinner that felt like it was mocking my entire career. I was deep in the guts of a client...