I’ve spent the last nine years un-building client sites, and if there is one thing that makes my skin crawl, it’s the "optimization" industry. Every...
Month: September 2026
I remember sitting in a dark studio at 2:00 AM, staring at a dashboard that looked less like a website and more like a digital landfill. Every time...
I still have a folder on my drive dedicated to the "Frankenstein" sites I’ve inherited—projects where some developer thought they could just slap a...
I spent three hours last Tuesday digging through a client’s "custom" setup, only to realize they hadn't actually customized anything—they just...
I’ve spent nine years cleaning up the digital equivalent of a landfill, and if there is one thing that makes my skin crawl, it’s the myth that you...